Right now: 15% off the 01 Iron Set — £466 (was £549)  |  4.83★ from 9,445 reviews
Shop the 01 — £466
01 Iron Set — Best Seller

10 Reasons Why UK Golfers Are Ditching £1,200 Retail Irons For The Caley 01

Same shafts. Same grips. Same premium build. Hollow-body forgiveness, a clean classic look, and a price that isn't daft. Here's the honest case for the 01.

Verified Caley 01 customer on the course
"Great looking irons, easy to get the ball up in the air."
Andrew J. ✓ Verified Buyer
01 Iron Set — Birmingham, England

Caley 01 vs. Big-Brand Retail

What mattersCaley 01Big-brand retail
Shaft & gripKBS Tour Lite / Lamkin CrosslineSame-tier components, marked up
ConstructionHollow-body, thin faceComparable tech, higher price
Price (4–PW set)£466£1,000–£1,400
FittingFree online tool, 2 minutesIn-store appointment
Try before you commit60 days, hit the 7-iron firstUsually none
Reviews4.83★ / 9,445 reviewsVaries

TL;DR: The Caley 01 uses the same calibre of components as sets costing £1,000+ more, backed by a 60-day guarantee — for £466. Here's the full case.

Caley 01 iron set component detail
Reason 1

Same premium components. Nowhere near the price.

KBS Tour Lite shafts. Lamkin Crossline grips. Hollow-body, thin-face construction. These are the same calibre of parts you'd find in a £1,200+ set — we just don't add the retail markup on top.

"They look good, feel good and are value for money."Peter B. — Larbert, Scotland
Caley 01 iron set hollow body
Reason 2

Hollow-body forgiveness that actually adds yards

The thin face and hollow construction push ball speed and launch up without needing a Tour swing to get there. Mishits still go somewhere useful — which changes how you play, not just how you strike.

"I swapped from TaylorMade P-770 and the dispersion and distance control in the Caley irons is far better. They feel much easier to hit."Neil N. — Worthing, England
Caley 01 iron set at address
Reason 3

A clean, confident look at address

Chrome finish, minimalist lines, no gaudy branding. It looks like the big-name sets in the bag — nobody at the club can tell it cost half as much, and that's rather the point.

"Absolutely love these clubs, the feel and the accuracy — would recommend them to anyone."Lisa H. — Ormskirk, England
Golfer using the online fitting tool
Reason 4

Skip the fitting bay — get dialled online in 2 minutes

No multi-hour appointment, no sales pitch. Tell us your height, swing speed and current irons, and our fitting tool recommends the right shaft and set for your game. The 60-day guarantee is the real fit-test.

Golfer celebrating improved results
Reason 5

Real, measurable results — not marketing copy

Golfers tell us about specific gains: 10–20 yards a club, tighter dispersion, lower scores. These aren't hypothetical — they're what buyers report after a handful of rounds.

"Over the last 6 rounds since I got my irons I am now off 10.4 with a much tighter dispersion approaching the green. Have never enjoyed my golf more."Peter McCurry — Bognor Regis, England
Caley 01 iron priced fairly against retail
Reason 6

Priced like it should be — not what retail can get away with

£1,200 for a set of irons is daft when the components are this comparable. The 01 is £466. Same maths, just without the shop floor, the sales commission, and the distributor margin stacked on top.

Caley founder Ryan Atha
Reason 7

Founder-led — built to kill the markup, not chase it

Ryan Atha worked in a pro shop, watched golfers get squeezed by price and choice, and built Caley to fix it. Premium clubs, direct prices, no compromise — that's not a slogan we bought, it's the reason the company exists.

60-day guarantee, hit the 7-iron
Reason 8

60 days to hit it, hate it, and send it back

Play the 7-iron on your home course, in your real conditions, for 60 days. If it's not for you, full refund. No fitting-bay pressure, no rushed decision — just an honest trial.

9,445 reviews at 4.83 stars
Reason 9

Backed by 9,445+ verified reviews at 4.83★

Featured by MyGolfSpy, Golf Monthly, Bunkered and The Scotsman. Most buyers say the same thing: they were sceptical of the price, watched every review they could find, and came away converted.

"I was sceptical about getting these without trying them, but after reading the reviews and watching every YouTube video on them, I decided to take the plunge — they absolutely do hit different."Verified Buyer
15% off the Caley 01 iron set
Reason 10

Right now, it's even less daft — 15% off

The 01 is currently £466, down from £549. Same set, same guarantee, same components — just a better moment to buy. Once the promotion ends, it goes back up.

Limited-time price

Caley 01 Iron Set

£549£466 — 15% off
Shop the 01 — £466
60-day guarantee — hit the 7, love it or return it
4.83★ from 9,445 reviews
Free online fitting tool

What golfers are saying

★★★★★
4.83 / 5.0 — based on 9,445 verified reviews
★★★★★

"Love these irons so much it didn't take long for me to switch over the whole set. Friends have also had a hit and are considering buying."

Ajay P.
City of Westminster, England
★★★★★

"Easily gained yards with every club! Took some getting used to but a fine upgrade."

Dom N.
Chester, England
★★★★★

"Got the clubs 2 weeks ago... love them, like cutting through butter, look great as well after my 20+ year old irons."

Paul D.
Sunderland, England
★★★★★

"Great set of irons. Make an old man like me feel like he can still play good golf 😁"

Colin F.
United Kingdom
★★★★★

"Made a huge difference in my confidence on the course — worth every penny."

Stephen L.
Barnet, England
★★★★★

"As a high handicapper they have renewed my love of golf."

John L.
Sandhurst, England
★★★★★

"I am a casual golfer and high handicapper. Found the clubs comfortable straight out of the box, with improved distance and accuracy."

David F.
Chesterfield, England
★★★★★

"Really well made clubs, look good and feel good! Very impressed. Money well spent!"

Steve B.
Islington, England
★★★★★

"Good morning — received my Caley 01 at the weekend. Very pleased with the forgiveness and high launch. Will be recommending them to others."

Andrew G.
Leven, Scotland

Frequently Asked Questions

How is the 01 different from big-brand retail irons?
Same calibre of components — KBS Tour Lite shafts, Lamkin Crossline grips, hollow-body thin-face construction — sold direct instead of through a retail chain. You're not paying for shop floor space, sales commission or distributor margin, so the price reflects the clubs, not the supply chain.
Can I get custom fit?
Yes — use our free online fitting tool to get a shaft, flex and set recommendation in about two minutes, no fitting bay required. Custom shaft and lie angle options are also available at checkout.
What's in the set?
The 01 Iron Set is 4–PW (7 clubs), built for mid-to-high handicap golfers who want distance and forgiveness. If you're after a more workable, feel-focused set, the 01T is worth a look.
How does it compare to entry-level box sets?
Box sets use budget components to hit a low price point. The 01 uses named, premium components — the same shaft and grip brands you'd find in sets costing significantly more — at a direct-to-consumer price.
What if I don't like them?
You've got 60 days to hit the 7-iron on your own course, in your own conditions. If they're not for you, you get a full refund — no hoops, no hard sell.

Premium clubs. Direct prices. No compromise.

£466 today. 60 days to decide. 9,445 golfers already have.

Shop the 01 — £466