A note from Ryan, founder of Caley Golf.
There's a lovely moment when you catch an iron well. The sound. The flight. Watching where it lands. That's part of what makes you want to go out and play again.
If you're thinking about changing your irons, I imagine you want more of that feeling. But you also want to know you're making a sensible choice. That matters to me.
So here's where your money actually goes.
A premium iron set off the rack at your local pro shop costs £1,379. Only £549 of that is the golf club.
The other £830 pays for things that never touch the ball: tour sponsorship, the shop's margin, and packaging, distribution and overhead. I call it the tour tax, and anyone who buys irons off the rack pays it without being asked.
We don't charge it. Caley sells the golf club, and not the £830.
A £1,379 iron set, taken apart
£1,379for seven irons, 4 to PW
- The golf clubWhat you actually play with£549
- Tour sponsorshipTour contracts£410
- Retail marginThe shop's cut£300
- Packaging, distribution and overheadGetting it onto the rack£120
£830 of the pro shop price never touches the ball.
I don't think that's sensible. So we sell direct. No tour contracts, no middleman, no shop taking its cut. Seven proper irons with KBS shafts and Lamkin grips, designed in Scotland and sold straight to you.
The same seven clubs, priced per club.
Custom-fit price per club at American Golf, checked 4 September 2026, multiplied by seven for a 4 to PW set.
- Titleist T350£1,379 a set£197.00
- Mizuno JPX 925£1,282 a set£183.17
- TaylorMade P790£1,249 a set£178.43
- Ping G440£999 a set£142.71
- Caley 01 and 01TFrom £484 a setPlus a free 01X and towel£70
Paying less is only half of it, though. I want you to enjoy these clubs. So right now every stock set comes with a free 01X Utility Iron and a towel, and you get 60 days with the 7-iron before you decide. If it doesn't make you look forward to your next round, send the set back for a refund or store credit.




